Privacy Policy
Last updated: 1 January 2026
1. Who We Are
Britain Betting Watch ("we", "us", "our") is the data controller for personal data collected via britainbettingwatch.com. We are committed to protecting your personal data and complying with UK GDPR and the Data Protection Act 2018. For privacy enquiries, contact us at: hello@britainbettingwatch.com.
2. Data We Collect
We may collect the following types of data: (a) Contact form submissions: name, email address, and message content. (b) Usage data: pages visited, time on site, referring URLs, device and browser information — collected via analytics cookies. (c) Cookies: we use cookies to improve user experience and, with your consent, to enable analytics and marketing tracking. See our cookie settings for full details.
3. How We Use Your Data
We use your data to: respond to enquiries submitted via our contact form; understand how our Website is used and improve our content (analytics); deliver relevant advertising to users who have consented to marketing cookies; comply with legal obligations. We do not sell your personal data to third parties.
4. Legal Basis for Processing
Under UK GDPR, our legal bases for processing are: Consent (for analytics and marketing cookies); Legitimate Interests (for website security, fraud prevention, and improving our service); Contract Performance (for responding to your enquiries); Legal Obligation (where required by law).
5. Cookies
We use cookies to enhance your experience. Functional cookies are strictly necessary and cannot be disabled. Analytics cookies (which require your consent) help us understand site performance. Marketing cookies (which require your consent) support advertising personalisation. You can manage your cookie preferences at any time using the consent banner on our site. For more information, see our Cookie Policy section below.
6. Cookie Policy
The following cookies are used on our site: (a) bbw_consent — stores your cookie preferences. Duration: 1 year. (b) bbw_gclid — stores Google Click ID for affiliate tracking. Duration: 90 days. (c) Analytics cookies (if consented) — Google Analytics (_ga, _gid). Duration: up to 2 years. (d) Marketing cookies (if consented) — Google Ads conversion tracking. We use Google Consent Mode v2 to ensure no tracking occurs without valid consent.
7. Third-Party Services
We use the following third-party services: Google Analytics (analytics, with consent); Google Ads (advertising, with consent); affiliate network tracking (to attribute referrals to our platform). Each third party has its own privacy policy and is responsible for its data handling. We include only services with appropriate UK GDPR compliance measures.
8. Data Retention
Contact form submissions are retained for up to 12 months. Analytics data is retained for 26 months (Google Analytics default). Cookie data is retained as specified above. We review and delete data that is no longer necessary on a regular basis.
9. Your Rights
Under UK GDPR, you have the right to: access the personal data we hold about you; rectify inaccurate data; request erasure of your data; restrict or object to processing; data portability; withdraw consent at any time. To exercise any of these rights, email us at hello@britainbettingwatch.com. You also have the right to lodge a complaint with the ICO at ico.org.uk.
10. International Transfers
Some of our service providers (such as Google) may process data outside the UK. We ensure that adequate safeguards are in place (such as UK Adequacy Decisions or Standard Contractual Clauses) to protect your data in accordance with UK GDPR.
11. Children
Our Website is not directed at children under 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "last updated" date. Your continued use of the Website after any changes constitutes your acceptance of the updated policy.
13. Contact Us
For any privacy-related questions or to exercise your data rights, contact us at: hello@britainbettingwatch.com. We aim to respond within 30 days as required by UK GDPR.
ICO Registration
Britain Betting Watch is registered with the UK Information Commissioner's Office (ICO) as required under the Data Protection Act 2018. You can verify our registration and file a complaint at ico.org.uk.